Baby Toys & Plushies

Leika (pronounced “like-uh”) means “Play” in parts of Scandinavia. We bring that Scandinavian aesthetic of simple sophistication and folk-art insp...

100% Polyester 0+ BABY ANIMAL THEME

Now in our 90th year, we feel this is the beginning of something exciting! Our NEW wooden toys offer all the best qualities, from exclusive Leika ...

Send little imaginations soaring through space with Galaxy Buddies! These water-safe light up toys make tub time a blast for kids who love outer sp...

Transform your tub into a safari splash zone oasis with the Smart Care Elephant Waterfall Bath Toy. Submerge the elephant to fill it with water and...

Make bath time fun with Boon Cogs bath building toys. This toy allows your child to build and create with 5 rotating gears linked to make a ch...

What do we not love about baby bath mats? They’re too small (annoying), they’re stiff (ouch) and water gets trapped underneath them (nasty). W...

What could be more fun for little bathers than hanging in the tub with their favorite Disney friends? Each of the toys in the Disney Squirt Toys 3...

Bathtime should be a fun and exciting experience for baby’s and toddlers but sometimes a little gentle persuasion is needed to entice baby into the...

Easy for baby to grasp, the Bitty Bite Bug Rattle has crinkly peekaboo flap wings, teether handles, knotted antennas and satin ribbons for baby...

The Baby Einstein Ocean Explorers Sensory Splash Water Mat is a refillable water mat perfect for tummy time exploration. This soft, refillable mat...

These colorful Blöx will have a special place in your little one’s playroom (and heart) for years to come. This creative puzzle is the perfect toy ...

Who says teething can’t be fun?! Say goodbye to all-day fussiness with the Bright Starts Juicy Chews value pack! Introducing 3 textured teethers t...

Berry Bumps Silicone Spoon helps your baby to develop self-feeding skills with ease and confidence; Grabs onto food and help soothe sore gums; Size...

Mary Meyers Putty Nursury Giraffe is part of our elegant and modern collection of toys perfect for today’s mom and baby. So many parents are forego...

Balls and cubes ideal for stimulating your baby's grip! Made from 100% natural rubber. Baby can manipulate them to develop dexterity and even chew ...

 A sensorial ball made from 100% natural rubber. 8 small holes + multi-textures + light & ergonomic. Fun for baby to squish, hold, throw, and ...

The Pacifinder pacifier clip ensures baby's pacifier will always be within easy reach. Pacifinder works with both handle and knob style pacifiers. ...

Ella The Unicorn is a plush that offers 8 soothing sounds to help calm and comfort children to sleep. Playing soft sounds of nature or the reassuri...

With just one push upon this star, your baby’s wish is sure to come true! Watch the magic begin as things spin and sparkle inside the Bright Starts...